ABOUT US
This Wild Earth is your window to wildlife and conservation.
We are a digital magazine dedicated to bringing you the best of wildlife conservation, inspiring travel stories, and frontline updates from the fight against illegal wildlife trade.
Built on the legacy of SANParks Times and SAFARI News, we combine trusted conservation journalism with stunning storytelling to connect you to the natural world.Every issue is designed to spark curiosity, inspire responsible travel, and show how each of us can help protect the planet’s most extraordinary places and species.
VISION
Drawing from our heritage established by SANParks Times and SAFARI News, This Wild Earth envisions a future where responsible travel seamlessly intersects with global conservation efforts. As a free publication, we are dedicated to providing insightful coverage of conservation news, immersive travel experiences, and the ongoing fight against illegal wildlife trade, all framed within the mission of Impact for Wildlife. We aspire to inspire a world where humanity harmonises its exploration of Earth's wonders and preserves its natural treasures for generations to come.
MISSION
Our mission is to combat the scourge of wildlife trafficking, raise awareness of global conservation efforts, and spark wanderlust in the hearts of our readers."
At the core of our ethos lies a commitment to education and action. Through captivating storytelling and compelling visuals, we aim to inform and inspire our readers to become stewards of the natural world which is why we are so proud to partner with United for Wildlife and its members who support us each month to tell the Stories from the UFW network around the world.
CORE VALUES
1
CONSERVATION
Commitment to preserving biodiversity, protecting animals, and safeguarding natural habitats
2
INSPIRTATION
Fueling change through powerful narratives that champion endangered species and conservation heroes
3
CONNECTION
Reconnecting people with wildlife and the importance of animal conservation
4
INNOVATION
We're a storytelling hub that adapts with the times, never tied to a single medium but always a home for conservation stories and information